3 Tips for Selecting Art for your Medical Office
Choosing Art that Aligns with your Brand
In selecting the best art option for your space, consider pieces that will reflect your office brand. The piece should contribute to the profession, mission, and values of the practice. They should also reflect the mood and atmosphere you are trying to convey to your patients. Understanding color psychology is essential when deciding on an art piece. For example; choosing cool colors such as blue and green will bring a peaceful, serene, and tranquil setting. While art pieces containing red or orange bring more enthusiasm and intensity. Keep in mind that if the art is too far off of the brand colors or out of context, it may be distracting to your patients.
Consider abstract modern art, these pieces are an excellent option to add a unique, fun, and mature flare to your office. You can find these pieces in an array of colors, shapes, and use of lines to compliment the brand’s logo and color scheme.
At the Orthodontic reception area, She chose to use a blue abstract piece that complimented the doctor’s branding and surrounding furniture pieces, such as the reception desk.
It’s All About Location
Location, location, location! After choosing the right art pieces for your practice, selecting the appropriate space is the next step. Look around your office for opportunities to utilize negative space. In these areas, bare walls or large spaces present the perfect option to create an accent wall or hang a large frame.
Survey the space and take note of the main focal points of the office, this is an excellent strategy when placing art. When walking into the office, visualize yourself as your patient. Ask yourself these questions, where do guests naturally look when they walk in? Or rather, where would you prefer your patients to look when they visit? By answering these simple questions, you are guaranteed to place art in a way that is both functional and aesthetically pleasing.
Consider the Scale
After selecting the location of your art, the final step is all about scale. The scale of the art-to-wall or table ratio is essential. Considering the proportions of the art will ensure that the space flows together. Take advantage of large walls for impact pieces and small spaces for accent furnishings.
In addition, prior to purchasing art always measure the space or tape around the space you wish to place the art and then measure the artwork itself. The goal is to keep everything balanced and cohesive at all times!
She opted for a vibrant patient chair for our Ophthalmology Office Project and complemented this color with an abstract piece containing a variety of colors that included hints of pink and purple to tie the two together.
When selecting art for your medical office space, specific and intentional art choices will solidify the design and will make it feel like home for patients or guests. Adding a splash of color and interest will amplify your space while creating a welcoming atmosphere for everyone.
Need help selecting the perfect art pieces or re-designing your office space? Contact the Alisha Crabtree Interiors team to get started! She looks forward to hearing learning about your brand and ways we can tell your story in your medical office.